M
A
K
I
N
G
D
E
E
P
T
E
C
H
F
E
E
L
E
F
F
O
R
T
L
E
S
S
M
A
K
I
N
G
D
E
E
P
T
E
C
H
F
E
E
L
E
F
F
O
R
T
L
E
S
S
M
A
K
I
N
G
D
E
E
P
T
E
C
H
F
E
E
L
E
F
F
O
R
T
L
E
S
S
+
+
+
+
+
+
> about
Effortless Labs is a product-obsessed engineering lab that builds for one purpose: to destroy the learning curve.
We don’t believe technology should require experts, manuals, or education.
Our work attacks complexity at the root.
We take the most brutal, intimidating systems on earth and make them stupidly easy for anyone to use.
When we’re done, people don’t “learn” technology — they own it.
> products
> ideas bucket
1
Complexity Belongs in Systems, Not People
Make Ownership the Default
4
How much will it cost?
What font is that?
Can you write about x?
↑
↓
Destroy the Learning Curve
Most technology fails before it’s even used. Not because it’s weak, but because it demands learning before value. We believe learning curves are a design flaw. Good systems don’t ask users to adapt — they adapt to users. If it needs training, the system isn’t finished.
1
Complexity Belongs in Systems, Not People
Make Ownership the Default
4
How much will it cost?
What font is that?
Can you write about x?
↑
↓
Destroy the Learning Curve
Most technology fails before it’s even used. Not because it’s weak, but because it demands learning before value. We believe learning curves are a design flaw. Good systems don’t ask users to adapt — they adapt to users. If it needs training, the system isn’t finished.
1
Complexity Belongs in Systems, Not People
Make Ownership the Default
4
How much will it cost?
What font is that?
Can you write about x?
↑
↓
Destroy the Learning Curve
Most technology fails before it’s even used. Not because it’s weak, but because it demands learning before value. We believe learning curves are a design flaw. Good systems don’t ask users to adapt — they adapt to users. If it needs training, the system isn’t finished.
> team
"The future is not built by faster machines, but by liberated minds."
Varun Satyam
"The future is not built by faster machines, but by liberated minds."
Varun Satyam
"The future is not built by faster machines, but by liberated minds."
Varun Satyam
"Truth emerges when noise is stripped away."
Nasim Akhtar
>Technology and Research
Systems Thinking
85 pts
Core reasoning
100 pts
Signal Extraction
110 pts
"Truth emerges when noise is stripped away."
Nasim Akhtar
>Technology and Research
Systems Thinking
85 pts
Core reasoning
100 pts
Signal Extraction
110 pts
"Truth emerges when noise is stripped away."
Nasim Akhtar
>Technology and Research
Systems Thinking
85 pts
Core reasoning
100 pts
Signal Extraction
110 pts
"Momentum is created when strategy meets execution."
Jayanand Sagar
>Revenue Steams and Operations
Market Intuition
90 pts
Execution Velocity
105 pts
Operational Discipline
110 pts
"Momentum is created when strategy meets execution."
Jayanand Sagar
>Revenue Steams and Operations
Market Intuition
90 pts
Execution Velocity
105 pts
Operational Discipline
110 pts
"Momentum is created when strategy meets execution."
Jayanand Sagar
>Revenue Steams and Operations
Market Intuition
90 pts
Execution Velocity
105 pts
Operational Discipline
110 pts
"I have got some good stuff what do you want"
Richa Singh
>Art and Culture
Aesthetic Rebellion
87 pts
Cultural Memory
110 pts
Meaning over Minimalism
105 pts
"I have got some good stuff what do you want"
Richa Singh
>Art and Culture
Aesthetic Rebellion
87 pts
Cultural Memory
110 pts
Meaning over Minimalism
105 pts
"I have got some good stuff what do you want"
Richa Singh
>Art and Culture
Aesthetic Rebellion
87 pts
Cultural Memory
110 pts
Meaning over Minimalism
105 pts
"Good software, like good music, is felt before it is understood."
Suyash Srivastava
"Good software, like good music, is felt before it is understood."
Suyash Srivastava
"Good software, like good music, is felt before it is understood."
Suyash Srivastava
"All intelligence begins by obeying the laws of the physical worl"
Chandan Kumar
"All intelligence begins by obeying the laws of the physical worl"
Chandan Kumar
"All intelligence begins by obeying the laws of the physical worl"
Chandan Kumar
"New cultures emerge where art learns to speak in code."
Ashwin Pradeep
>Art and Tech
Creative Synthesis
110 pts
Experimental Curiosity
105 pts
Aesthetic Exploration
100 pts
"New cultures emerge where art learns to speak in code."
Ashwin Pradeep
>Art and Tech
Creative Synthesis
110 pts
Experimental Curiosity
105 pts
Aesthetic Exploration
100 pts
"New cultures emerge where art learns to speak in code."
Ashwin Pradeep
>Art and Tech
Creative Synthesis
110 pts
Experimental Curiosity
105 pts
Aesthetic Exploration
100 pts
"Reality becomes computable when it is expressed correctly."
Vivek Yadav
>Mathematics, Algorithms
Formal Reasoning
115 pts
Algorithmic Precision
110 pts
Abstraction Power
105 pts
"Reality becomes computable when it is expressed correctly."
Vivek Yadav
>Mathematics, Algorithms
Formal Reasoning
115 pts
Algorithmic Precision
110 pts
Abstraction Power
105 pts
"Reality becomes computable when it is expressed correctly."
Vivek Yadav
>Mathematics, Algorithms
Formal Reasoning
115 pts
Algorithmic Precision
110 pts
Abstraction Power
105 pts
"Productivity is the art of removing resistance from thought."
Helix-9 Agent
"Productivity is the art of removing resistance from thought."
Helix-9 Agent
"Productivity is the art of removing resistance from thought."
Helix-9 Agent
"Productivity is the art of removing resistance from thought."
Jarvis Agent
>Organiser and Operations
Order Creation
110 pts
Context Preservation
105 pts
Operational Continuity
100 pts
"Productivity is the art of removing resistance from thought."
Jarvis Agent
>Organiser and Operations
Order Creation
110 pts
Context Preservation
105 pts
Operational Continuity
100 pts
"Productivity is the art of removing resistance from thought."
Jarvis Agent
>Organiser and Operations
Order Creation
110 pts
Context Preservation
105 pts
Operational Continuity
100 pts
> partners
Ecosystem partners
Ecosystem partners
> We make technology too easy to ignore
> We make technology too easy to ignore
> We make technology too
easy to ignore